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If you own a local business, the only traffic that should matter to you is local traffic. These are individuals who are in your area and may potentially become your clients. Targeting them through organic means implies that you’re making your business, product, or service more visible - when your customers are searching for you. By gaining relevant keywords in the top ranks of Google and other search engines - you’re able to drive profitable traffic to your website for no cost.
This is in opposition to most advertising campaigns, which involve spending your hard-earned money to get your message in front of an audience who may or may not be interested. Sure, you can target certain populations with specific interests and demographics - but that doesn’t guarantee that they’ll be interested in your product or service.
The difference between the two is intent. When a person searches for your products and services, they’re more committed to making contact with you/your business and making a purchase. When you sponsor an ad to blast it out in front of the audience, there’s no telling how serious or far along they are in the sales funnel.
With literally billions of websites to compete with, you need to work out a strategy to get your website seen and in front of potential clients and customers. In today’s marketing climate, there’s no better way to do this than through search engine optimization (SEO). Search engines provide nearly 93% of all website traffic, so you need to ensure your website is optimized with the right set of rules if you want to draw in a relevant audience. At Driven Digital, we carry out proven SEO strategies so your website is recognized and ranked favorably on Google for all your clients to see.
If you’re ready to work with a local SEO provider that would rather underpromise and overdeliver, then you’ve reached the right company. Contact us today to get started.
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