With over $46.69 Billion dollars spent on display advertising in the US alone, it’s clear that this form of advertising can offer some serious benefit for your business. Companies spend more on display ads than they do on search ads, and this trend is expected to grow—for a reason.
Display advertising is one of the most effective ways to stand out and catch a potential customer's attention. Display advertising is when you choose to advertise a product or service through a visual, such as an image, a video, and more commonly — an ad banner.
Our team of marketers at Driven Digital, have years of experience managing display ad campaigns and we make sure your ad gets seen. We design stunning ads and place them on relevant websites, so your product or service is exposed to an entire audience that is targeted to your specific niche of interest. These visually appealing ads may be placed on a website manually or they may appear in front of users who have visited your website before based on what the goals of your ad campaign are.
Normal search advertising uses a pull approach to advertising. This means that search ads attract customers that are actively looking for products and services that are like yours. However, display advertising is vastly different.
Display ads use a push approach to attract your audience. We specifically target potential customers because they have interests and habits that imply they would be interested in what your business has to offer. If a user was browsing a website that reflects your business or if they previously visited your website, your display ad will be shown to them so they incline towards their natural interest and take action.
Through our display advertising campaigns, you can build your brand awareness and get sales and conversions from individuals who hadn’t even heard about your business prior to you running your campaign. By expanding your reach to new and targeted individuals, you can rest assured that your website will get more hits, you will enjoy more conversions and sales, and you will become a lot closer to reaching your business goals for that cycle.
As a business owner or someone who is providing a product or service to the world, you need to be able to showcase your offer in an attractive way and you need to get your message out to the relevant audience. Display ads do just that.
Your display ads can reach millions of users, targeted to the geographical location of your choice. But to get the most out of your ads and increase conversions, your ad has to be created the right way. A bright and professional ad that reflects your desired theme and clearly conveys your message is difficult to make on your own, and that’s where our team of ad designers step in.
Display advertisements come with many benefits:
Apart from this, when you compare the cost of running a display ad campaign to turning to other modes of advertising such as television or radio, it’s a lot more affordable as well. With the simple use of an image and some text, you can begin attracting potential customers and seeing the growth you dream of in your sales and revenue.
At Driven Digital, we create and run display ads for your business that meet Google’s requirements. We understand the importance of good design and clarity and we compliment your targeted campaign by prioritizing aesthetic appeal. The stunning display ads we create coupled with our expertise in running campaigns are sure to grab your audience’s attention and drive the sales you’re striving for.
Are you ready to generate more awareness and close more deals successfully every month? If so, there's never been a better time to contact us for display advertising campaigns.
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